Apps
Mobile and web apps that solve one clear problem, sold as a product or as a subscription.
.apk / .ipaWhat I sell
Different formats with one idea behind them: a product people understand quickly and can buy online.
Websites
Sites and web tools built to be products: sold, rented or licensed to the people who need them.
.htmlE-books
Guides and manuals written to teach one thing well, each with its own page and its own offer.
.pdf / .epubCourses and kits
Step-by-step programs and ready-to-use files that people can apply the same day they buy.
.mp4 / .zipSubscriptions
Recurring access to a product, so that one good offer keeps working month after month.
RecurringHow a product gets sold
The same four steps, whatever the format.
01
Package
Turn an idea into a product with a clear promise, a fair price and a format people already understand.
02
Position
Write the offer and build the page that explains it in the words the buyer would use.
03
Reach
Bring in the right audience through content, paid traffic and partners.
04
Keep
Follow up, improve the product and move buyers into recurring plans.
The person behind it
I'm Lucas Simões Teixeira Scardua, and I work with digital infoproducts: apps, websites, e-books and other products that live entirely online.
I work in marketing, so I think about the part many products skip: a clear offer, a page that explains it, and a way to reach the people who need it.
I work from Vila Velha, on the coast of Espírito Santo, Brazil.